Certain Online Marketing Stratagems That Are Essential in 2017

Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to organization depending on their amplitude, work culture & capital. With a lot of techniques that belong to different categories, online marketing has a bouquet of strategies for all the organizations, whether small or large, whether with a huge capital investment not.A big part of the online marketers think that online marketing is limited to SEO, SMO & SEM, where in reality, a lot of other online marketing strategies have already arrived at the end of 2016 and some of them are still coming since the beginning of 2017. So, as the field of online marketing is quite vast and very much volatile, therefore, the biggest online marketing experts always do the experiment and upgrade themselves to cope up with these changes.But geniuses are geniuses and we can’t wait for being one of them without doing nothing. So, before we lose the game and stay backward, here are certain strategies for you that are dominantly impacting the field of online marketing in the present year of 2017 too!Voice searchNot to say much, Google itself is emerging to the voice call search process. As online marketing majorly works around the search protocol, so the evolution of this latest search technique makes the game easier! Search by voice takes comparatively lesser time and freedom to choose the language users to want and is practically a very optimized method than the general search because it is easier and rapid in terms of showing results on the SERPs. With the rapid growth of voice search on the smartphones over almost all the countries of the world, the reach of this type of search has grabbed half the world of online marketing with its flexibility, smoothness and facilitated terms & conditions.Niche Content CurationGoogle now supports GIFs & videos on the SERPs that directly approach the viewers once they open the page. Once any topic is searched, along with the text contents and images, videos and GIF files also open up to optimize the understanding of the users. The crawler of Google crawls the websites and find out the videos and GIFs and when anyone searches for the niche term, the related videos and GIFs are displayed from the cache. This process has already started in the larger portion of the USA and in the near future, it is expected that this feature will dominate the entire virtual world.Mobile Responsive MarketingThe ‘big switch’ from the big screen to the small screen, more specifically, from desktop to smartphones has compelled the invention of responsive content. As more and more people are accessing the websites through the smartphones, along with the design, the contents need to be mobile friendly. To keep pace with this change, the online marketing strategies are also evolving into being mobile responsive.Live Streaming Cuts The Snow!To redeem online marketing from its old, almost obsolete freezing mode, the social media sites have launched the live streaming in the year 2016. The concept clarifies the objective that checking out the ‘at present scenario’ of the host makes the branding strong. With the help of the faster internet facility and the omnipresence of the smartphones, live video streaming channelizes the constant flow of endorsement and grab the attention of more public. As the amenity gets more and more attention, it is to hope that in the present year, we are going to get this feature more optimized.The ‘Go Getter’ Influencer MarketingInfluencer marketing is the latest in, in the online marketing in 2016. As a consequence, more and more industries are striving to apply this strategy, but without a proper knowledge of how to leverage it for a proper business progression. As influencer marketing focuses less on the direct approach to the targeted group of customers and focuses more on the key leaders or influencers to generate more traffic to your business, it empowers the online marketing from a new perspective.Content Marketing & Dense ContentContent density is the major requirement of organic SEO services. High-quality content and proper keyword stuffing in a website helps to grab the attention of the viewers and enables the website to gain the traffic easily.The ratio of the content on a page and the size of it is referred as content density. If a web page has a higher content density rate it ranks better in the Search Engine Ranking Pages or SERPs. This is because, with a higher content density rate, the crawler crawls the website and finds it more quickly.As people have less time to read the entire article, highlighting the particular portion of the articles that can make the deal is the key to success. Dense content marketing focuses on the chosen content that helps in achieving a good deal of traffic through content marketing.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

The Benefits of Fitness: How Exercise Helps with Mental Health

Mental health is something that is often discussed, but not always understood. It is not a single state but rather a combination of different factors. Mental health can range from how we manage stress to the balance between our rational and irrational thinking. Not everyone has perfect mental health, but with time and effort it can be improved. The positive effects of exercise on our physical wellbeing are well-documented, so much so that many now recognize the benefits of fitness on mental health as well. Athletic activities have many positive effects on your brain and general wellbeing, which is why adding some form of exercise to your weekly routine is recommended for maintaining optimum mental health. Keeping active has been scientifically proven to improve concentration, memory, learning capacity, and problem solving skills.

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Understanding Mental Health

Mental health is a broad term that refers to our psychological wellbeing. Stress, mood, and anxiety levels, as well as our ability to handle daily stressesors, are all indicators of our mental health. A mental disorder is a condition that disrupts a person’s ability to function normally. These disorders can be mild or severe, and can affect people of all ages, genders, ethnicities, and socioeconomic groups. There are many factors that can impact mental health. Genetics, environment, and life experiences can all contribute to how we view and manage stress, our emotional state, and our ability to cope with challenging situations.

How Exercise Helps Mental Health

Exercise is commonly associated with improvements to physical health, such as boosting the immune system and strengthening muscles. Exercise is also a great tool for improving mental health and cognition. When we exercise, our bodies produce substances called endorphins. These endorphins are chemicals that are responsible for feelings of euphoria and relaxation. When endorphins are released, they block pain receptors and have a calming effect. Exercise also helps us sleep better, another important factor in maintaining good mental health. It is important to remember that not all exercise is created equally. In order to reap the full benefits of exercise on your mental health, you need to be doing enough activity to get your heart rate up and truly break a sweat.

Exercise and Depression

Exercise has been proven to reduce symptoms of depression. This mental disorder is characterized by feelings of sadness, irritability, and a reduction in interest or pleasure in activities that were previously enjoyed. Some of the biological explanations for how exercise can help a depressed person include an increase in certain neurotransmitters, such as serotonin and dopamine, that are known to affect mood. Physical activity also helps to regulate the hypothalamic-pituitary-adrenal axis which is the connection between physical and mental stress. By doing so, exercise combats the harmful effects of cortisol, the hormone released when we are stressed. It also increases endorphin and serotonin levels. The serotonin in particular is thought to improve mood and alleviate depression and anxiety.

Exercise and Anxiety

Another mental illness that can be alleviated with consistent exercise is anxiety. What causes anxiety varies from person to person. However, there are common themes, such as a fear of the future, or a concern for the safety and wellbeing of loved ones. Exercise is an excellent way to tackle anxiety. It’s important to note that exercise cannot cure anxiety; however, it can help to reduce its symptoms. When you are experiencing the physical symptoms of anxiety, such as a racing heart rate or dizziness, exercise can be an outlet to “let off steam”. It also releases endorphins which can help to calm you down. Exercise also improves the way your body functions, including your cardiovascular and endocrine systems. This allows you to better handle daily stressors, which can reduce anxiety.

Conclusion

Exercise and mental health go hand in hand. The benefits of fitness include increased feelings of self-love and self-worth, improved functionality, sleep quality, and a reduction in the symptoms of several mental illnesses. The most important thing to remember while trying to improve your mental health with exercise is that consistency is key. You won’t see results if you don’t make time for it. Keep track of your progress and make adjustments as needed to keep your routine healthy and effective. Above all, remember that you are worth the effort.