US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Certain Online Marketing Stratagems That Are Essential in 2017

Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to organization depending on their amplitude, work culture & capital. With a lot of techniques that belong to different categories, online marketing has a bouquet of strategies for all the organizations, whether small or large, whether with a huge capital investment not.A big part of the online marketers think that online marketing is limited to SEO, SMO & SEM, where in reality, a lot of other online marketing strategies have already arrived at the end of 2016 and some of them are still coming since the beginning of 2017. So, as the field of online marketing is quite vast and very much volatile, therefore, the biggest online marketing experts always do the experiment and upgrade themselves to cope up with these changes.But geniuses are geniuses and we can’t wait for being one of them without doing nothing. So, before we lose the game and stay backward, here are certain strategies for you that are dominantly impacting the field of online marketing in the present year of 2017 too!Voice searchNot to say much, Google itself is emerging to the voice call search process. As online marketing majorly works around the search protocol, so the evolution of this latest search technique makes the game easier! Search by voice takes comparatively lesser time and freedom to choose the language users to want and is practically a very optimized method than the general search because it is easier and rapid in terms of showing results on the SERPs. With the rapid growth of voice search on the smartphones over almost all the countries of the world, the reach of this type of search has grabbed half the world of online marketing with its flexibility, smoothness and facilitated terms & conditions.Niche Content CurationGoogle now supports GIFs & videos on the SERPs that directly approach the viewers once they open the page. Once any topic is searched, along with the text contents and images, videos and GIF files also open up to optimize the understanding of the users. The crawler of Google crawls the websites and find out the videos and GIFs and when anyone searches for the niche term, the related videos and GIFs are displayed from the cache. This process has already started in the larger portion of the USA and in the near future, it is expected that this feature will dominate the entire virtual world.Mobile Responsive MarketingThe ‘big switch’ from the big screen to the small screen, more specifically, from desktop to smartphones has compelled the invention of responsive content. As more and more people are accessing the websites through the smartphones, along with the design, the contents need to be mobile friendly. To keep pace with this change, the online marketing strategies are also evolving into being mobile responsive.Live Streaming Cuts The Snow!To redeem online marketing from its old, almost obsolete freezing mode, the social media sites have launched the live streaming in the year 2016. The concept clarifies the objective that checking out the ‘at present scenario’ of the host makes the branding strong. With the help of the faster internet facility and the omnipresence of the smartphones, live video streaming channelizes the constant flow of endorsement and grab the attention of more public. As the amenity gets more and more attention, it is to hope that in the present year, we are going to get this feature more optimized.The ‘Go Getter’ Influencer MarketingInfluencer marketing is the latest in, in the online marketing in 2016. As a consequence, more and more industries are striving to apply this strategy, but without a proper knowledge of how to leverage it for a proper business progression. As influencer marketing focuses less on the direct approach to the targeted group of customers and focuses more on the key leaders or influencers to generate more traffic to your business, it empowers the online marketing from a new perspective.Content Marketing & Dense ContentContent density is the major requirement of organic SEO services. High-quality content and proper keyword stuffing in a website helps to grab the attention of the viewers and enables the website to gain the traffic easily.The ratio of the content on a page and the size of it is referred as content density. If a web page has a higher content density rate it ranks better in the Search Engine Ranking Pages or SERPs. This is because, with a higher content density rate, the crawler crawls the website and finds it more quickly.As people have less time to read the entire article, highlighting the particular portion of the articles that can make the deal is the key to success. Dense content marketing focuses on the chosen content that helps in achieving a good deal of traffic through content marketing.

How You Can Successfully Lose Weight with the Keto Diet

The keto diet has gained popularity in recent years as a way to lose weight and improve health. As with any diet, it can be challenging to stick with long term and many people find it difficult to achieve their goals because of the restrictive nature of the keto diet. If you are considering trying this diet or are already doing so, it may be helpful to know what changes you can make to maximize your chances of success with the keto diet and how to maintain it in the long term.

Why Ketogenic Diets Work?

Ketogenic diets work by inducing a state of ketosis, which is a metabolic process that occurs when your body isn’t getting enough carbohydrates from food. When your body enters ketosis, it burns fat for energy instead of carbohydrates. In fact, studies show that those who adhere to ketogenic diets lose about four times more weight than those who follow low-fat diets.

What Are Macros, and Why They Matter?

Macros, short for macronutrients, are nutrients that your body needs to function properly. For example, carbohydrates are a macronutrient, because our bodies need them to provide energy. There are three main types of macro: carbohydrates, proteins and fats.

Setting Up Your Keto Diet

The keto diet is a very low-carb, moderate protein, and high-fat diet that causes your body to burn fat rather than carbs as its primary energy source. The aim of the keto diet is to force your body into ketosis, a state where you are able to burn fat for energy efficiently. Ketosis has been shown in studies to cause weight loss around two times more than other diets.

Staying on Track While Losing Weight

One of the most common mistakes people make while trying to lose weight is not sticking to their diet or exercise routine. This is one of the reasons why many people have difficulty losing weight. In order to avoid making this mistake, it is important that you set specific goals for yourself and create a plan for following them.

Common Misconceptions of Keto Diets

Keto diets have been gaining a lot of attention in recent years because they have been proven to be more effective in weight loss than other types of diets. However, there are still some misconceptions about keto diets that need to be addressed.

They are too hard to follow: This is definitely one of the most common misconceptions about keto diets, but this couldn’t be any further from the truth.
What Supplements Should I Take When Starting A Ketogenic Diet

The ketogenic diet is a low-carb, high-fat diet that forces your body to burn fats rather than carbohydrates for energy. This process produces ketones, which are substances that help in the production of energy. This can lead to many weight loss benefits such as better blood sugar control, reduced hunger and increased levels of energy. To make sure you are getting all of these benefits it is important to take supplements.

Macros, short for macronutrients, are nutrients that your body needs to function properly. For example, carbohydrates are a macronutrient, because our bodies need them to provide energy. There are three main types of macro: carbohydrates, proteins and fats.