Over the past few years, online pharmacies have become a preferable alternative to the community drugstores. The increased degree of convenience and safety has made them an instant favorite among the consumers. However, the growth of online pharmacy business led some unscrupulous people in launching illegal websites offering below par products and services. Most patients are often lured by their tall claims and end up getting cheated by these pharmacies. The growing number of such illegal Internet pharmacies has made it difficult for the patients to track down the legitimate ones where they can place their orders.Though all legal pharmacies are licensed and approved by an external authoritative body and generally have a link on their website in support of that, it is practically a cumbersome process for the patients to scrutinize each and every pharmacy website to get a proof of their legitimacy. Under such a scenario, a pharmacy search engine can prove to be an indispensable tool for the patients.A pharmacy search engine offers an interface with a search box in it. The users need to type in the drug name in that search box and click on the search button to get a list of pharmacies dealing in that specific drug. Pharmacy/ Medicine search engines maintain a database that includes all legal and authorized pharmacies operating over the Internet and discounts all the illegal ones. On entering a drug name in the search box, the search engine checks its database and compiles a list of all the Internet pharmacies dealing in that drug. It then returns a list of such pharmacies to users along with the prices offered by them.The usage of a medicine search engine may look similar to that of the traditional search engines like Google or Yahoo. The difference is in the generated results for a search query. On a specific drug query, the traditional search engines may or may not return a result set comprising of online pharmacies. Moreover, patients can never be sure of the credibility of the pharmacies listed in the result sets, as some professionals specializing in search engine algorithms can push their positions right at the top. Pharmacy search engines, on the other hand will return more specific results showcasing various licensed online pharmacies dealing in such a drug.Such results even give an overview of the current stock status, discounts applicable and prices charged by the listed pharmacies. The patients just need to scroll through the results to find the pharmacy that complies with their requirement. A single click of the mouse on the selected result either directs them to the pharmacy website or allows them to place the order directly from the website offering such a search service.Medicine search engines serve as common platform for both the pharmacists as well as the patients. It is a media through which the online pharmacies can showcase their products vis-à-vis the other pharmacies. The patients on the other hand are assured of the credibility of the pharmacies that are returned as a result set for a specific drug query.
Occupational Health – Workplace Health Management
Workplace Health Management (WHM) There are four key components of workplace health management:
Occupational Health and Safety
Workplace Health Promotion
Social and lifestyle determinants of health
Environmental Health Management
In the past policy was frequently driven solely by compliance with legislation. In the new approach to workplace health management, policy development is driven by both legislative requirements and by health targets set on a voluntary basis by the working community within each industry. In order to be effective Workplace Health Management needs to be based on knowledge, experience and practice accumulated in three disciplines: occupational health, workplace health promotion and environmental health. It is important to see WHM as a process not only for continuous improvement and health gain within the company, but also as framework for involvement between various agencies in the community. It offers a platform for co-operation between the local authorities and business leaders on community development through the improvement of public and environmental health.The Healthy Workplace setting – a cornerstone of the Community Action Plan.The Luxembourg Declaration of the European Union Network for Workplace Health Promotion defined WHP as the combined effort of employers, employees and society to improve the health and well-being of people at workThis can be achieved through a combination of:
Improving the work organization and the working environment
Promoting active participation of employees in health activities
Encouraging personal development
Workplace health promotion is seen in the EU network Luxembourg Declaration as a modern corporate strategy which aims at preventing ill-health at work and enhancing health promoting potential and well-being in the workforce. Documented benefits for workplace programs include decreased absenteeism, reduced cardiovascular risk, reduced health care claims, decreased staff turnover, decreased musculoskeletal injuries, increased productivity, increased organizational effectiveness and the potential of a return on investment.However, many of these improvements require the sustained involvement of employees, employers and society in the activities required to make a difference. This is achieved through the empowerment of employees enabling them to make decisions about their own health. Occupational Health Advisors (OHA) are well placed to carry out needs assessment for health promotion initiatives with the working populations they serve, to prioritize these initiatives alongside other occupational health and safety initiatives which may be underway, and to coordinate the activities at the enterprise level to ensure that initiatives which are planned are delivered. In the past occupational health services have been involved in the assessment of fitness to work and in assessing levels of disability for insurance purposes for many years.The concept of maintaining working ability, in the otherwise healthy working population, has been developed by some innovative occupational health services. In some cases these efforts have been developed in response to the growing challenge caused by the aging workforce and the ever-increasing cost of social security. OHA’s have often been at the forefront of these developments.There is a need to develop further the focus of all occupational health services to include efforts to maintain work ability and to prevent non-occupational workplace preventable conditions by interventions at the workplace. This will require some occupational health services to become more pro-actively involved in workplace health promotion, without reducing the attention paid to preventing occupational accidents and diseases. OHA’s, with their close contact with employees, sometimes over many years, are in a good position to plan, deliver and evaluate health promotion and maintenance of work ability interventions at the workplace.Health promotion at work has grown in importance over the last decade as employers and employees recognize the respective benefits. Working people spend about half of their non-sleeping day at work and this provides an ideal opportunity for employees to share and receive various health messages and for employers to create healthy working environments. The scope of health promotion depends upon the needs of each group.Some of the most common health promotion activities are smoking reducing activities, healthy nutrition or physical exercise programs, prevention and abatement of drug and alcohol abuse.However, health promotion may also be directed towards other social, cultural and environmental health determinants, if the people within the company consider that these factors are important for the improvement of their health, well-being and quality of life. In this case factors such as improving work organization, motivation, reducing stress and burnout, introducing flexible working hours, personal development plans and career enhancement may also help to contribute to overall health and well-being of the working community.The Healthy Community setting In addition to occupational health and workplace health promotion there is also another important aspect to Workplace Health Management. It is related to the impact that each company may have on the surrounding ambient environment, and through pollutants or products or services provided to others, its impact on distant environments. Remember how far the effects of the Chernobyl Nuclear accident in 1986 affected whole neighbouring countries.Although the environmental health impact of companies is controlled by different legislation to that which applies to Health and Safety at work, there is a strong relationship between safeguarding the working environment, improving work organization and working culture within the company, and its approach to environmental health management.Many leading companies already combine occupational health and safety with environmental health management to optimally use the available human resources within the company and to avoid duplication of effort. Occupational health nurses can make a contribution towards environmental health management, particularly in those companies that do not employ environmental health specialists.Coming up. Key steps in developing New Workplace Health Policies
How to Boost Your Business With the Right Kind of Digital Marketing
The scenario in business and marketing has undergone a remarkable amount of change over the years. Nowadays digital marketing has become a prominent feature of business development plans of all businesses. To make your online presence effective in your targeted market or globally, there are full suites of marketing services. For increasing revenue generation, enhancement of your online brand identity and to boost your market share, planning and formulating digital marketing techniques is the very first step. The digital marketing strategies should be planned in such a way, that they assist in driving impressive customer engagement and establish outstanding brand loyalty. The digital marketing services you are using should not only draw massive potential traffic to your website but should also have the capacity to convert the online visitors into prospects and customers. It should also focus on online marketing of your product. Social media can be used as a medium to create great hype for your product. Viral marketing and mobile marketing can be of immense help in circulating your business story. The digital platforms can be used for effective promotion, advertising and sales.Online MarketingOnline marketing or digital marketing is a process in which you can promote your business and website through internet-connected services. Social media, search engine optimization, email marketing, search engine marketing, mobile advertising and online advertising are the discipline which helps you in promoting your business.Among these, Facebook is the most popular medium and it directly connects you to maximum number of people and helps you to reach any specific market easily. However, while opting for digital marketing services you should always keep in mind that Facebook advertises should be targeted to your exact audience. It is also important to create and manage a functional Facebook page according to your business requirements.Professional SEO services are very important to promote your business as they trigger the ranking of your website and help you get organic results for a set of specific keywords that your target audiences search on different search engines. Thus, the overall traffic of your website will get uplifted and you will have maximum online visibility.The social media optimization services are also there to help your brand grab the attention of the target audience. By creating a profile page in the most popular social media sites like LinkedIn, Google+, Twitter, and Facebook, you will get attention of those who are interested in your product or services.While opting for SEO services, check whether they are ethical or not. SEO helps you in connecting with your target audience and enhances the popularity of your brand. It helps you in getting acquainted with new markets and popularize your brand globally. However, this cannot be possible without ethical SEO techniques and standard web practices. Thus, it is very important to have a thorough knowledge of online marketing and its disciplines before taking help of a digital marketing agency.